Posts Tagged new car

2010 Audi S4

2010 Audi S42010 Audi S4 The new Audi S4 arrives in the midst of a global economic slump. It was unveiled in October at the Paris show, where hybrids and electric vehicles stole the limelight, and it unashamedly advertises the motto Vorsprung durch Technik (Advancement through Technology) when everybody is talking low emissions and high mileage. Look closer, though, and the new S4 emerges as a surprisingly sensible proposition. It is expected to cost about the same as the car it replaces and it bristles with torque, yet it should deliver about 24 mpg overall (EPA figures haven\’t yet been released). At the same time, it\’s a tour de force that employs trick steering, chassis, and driveline setups to beam you from point A to point B quicker than some of its rivals.

A comparison of the basic engine specs of the old S4 and the new car does not bode well: only six cylinders instead of eight, 3.0 liters of displacement instead of 4.2 liters, 333 hp instead of 340 hp. Are we getting shortchanged here? We are not. Maximum torque, that crucial parameter for drivability, increases from 302 to 325 lb-ft, and it is now available between 2900 and 5300 rpm rather than peaking at 3500 rpm. And although the curb weight is about the same, Audi claims that the new S4 surges from 0 to 60 mph in 5.1 seconds, outsprinting the old S4 by about half a second.

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Audi Cars, First to Wear LED Lights

The Audi R8 will be the first car to wear LED headlights as an option, edmunds.com reports. The German automaker will be featuring the very first LED headlights on its new car, made in its assembly plant that also makes other quality auto parts like Audi Catalytic Converter. An LED is a semiconductor light source that emits cold light at low voltages.

Audi said, “A special permit from the EU has paved the way for incorporating front-lighting LED technology into series production ahead of schedule. This is because the corresponding EU regulation is not expected to come into force before 2008.”

The low-beam headlamps which are implemented by semiconductors consist of two LED arrays of four active elements embossed on a free-from reflector. The optical lenses are also given additional two LED chips as well as three LED arrays. LED lights are also known because of its powerful lighting effect that controls both brightness and darkness when the car needs it most.

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Audi Cars Star in Iron Man

Audi’s new cars will shine like stars this summer? They are expected to hit the big screen as part of the automaker’s goal to market its brand as “high tech.”

“Audi’s R8 and A5 models will feature in next summer’s Iron Man movie in an attempt to build on the manufacturer’s vorsprung durch technik motto – which translates as progress through technology,” said a spokesman of the automaker.

The automaker, through the film, is expected to hit the upper market by showcasing cutting-edge innovations and lineup. The new breed of Audi vehicles is engineered to sport a not-so-usual features and equipment. They are not just equipped with the usual Audi brake hoses and other auto parts accessories but the most modern of the lot.

The Iron Man film stars Robert Downey Jr. and Gwyneth Paltrow. Commenting on the vehicles’ appearance in the film Audi’s chief marketing officer Scott Keogh told Brandweek the promotion would show drivers the true character of the cars.

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