Audi’s new cars will shine like stars this summer? They are expected to hit the big screen as part of the automaker’s goal to market its brand as “high tech.”

“Audi’s R8 and A5 models will feature in next summer’s Iron Man movie in an attempt to build on the manufacturer’s vorsprung durch technik motto – which translates as progress through technology,” said a spokesman of the automaker.

The automaker, through the film, is expected to hit the upper market by showcasing cutting-edge innovations and lineup. The new breed of Audi vehicles is engineered to sport a not-so-usual features and equipment. They are not just equipped with the usual Audi brake hoses and other auto parts accessories but the most modern of the lot.

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